Homelessness in NYC has doubled in the past decade. Every night more than 60,000 New Yorkers go home to a shelter. Charitable organizations like The Bowery Mission are always in need of new clothes to support our fellow New Yorkers, especially at this time of year.
With cold weather coming soon, a gift as simple as a new pair of socks can help keep someone safe and healthy.
You spread the word and we'll spread the warmth. Today through Thanksgiving, snap a photo of your favorite shoes, post it on instagram or twitter, tag it #fromthesole AND @wearSOLS, and we'll donate a pair of new socks to The Bowery Mission on your behalf.
We'll also be selecting one lucky winner to get a fresh pair of Nike Presto's in the size and color of your choice.